Adrian Cheng Officially Launches ALMAD Group to Harness Tomorrow’s Opportunities. ALMAD Group (“the group”), founded by renowned entrepreneur Adrian Cheng, was officially launched today with a vision to shape the future economy by harnessing opportunities across nine transformative paradigms. Headquartered in Hong Kong, the group is strategically focused on emerging markets such as Mainland China, ASEAN countries, and the Middle East, while also pushing boundaries in the digital space.
At its core, ALMAD Group’s strategy revolves around three key pillars: investing in transformative industries, breaking new ground in digital and virtual assets, and globalizing the K11 by AC cultural ecosystem. The group’s investment priorities span culture, entertainment, sports, media, healthcare, commercial management, and cultural tourism—industries that not only demonstrate strong commercial viability today but are also set to shape the global economy in the decades ahead. By targeting the needs of younger generations such as Gen Z and Gen Alpha, the group aims to remain ahead of shifting market trends.
Adrian Cheng, Founder and Executive Chairman of ALMAD Group, emphasized that the company was born out of a determination to respond to the fast-changing global economy. “We are living in an era of profound change, where new frontiers are emerging at an unprecedented pace,” Cheng said. “From ideation two years ago, we have built ALMAD Group as a movement to propel this shift—investing in transformative industries across ASEAN and the Middle East, while advancing globally in digital assets and cultural industries. Our mission is clear: to build what the next generation needs and to shape a future economy filled with possibilities.”
In addition to its industry-focused investments, ALMAD Group aspires to be at the forefront of Web3 financial innovation. Its forward-looking digital strategy includes exploring opportunities in digital assets, real-world asset tokenization, and blockchain-driven immersive experiences. Cheng himself has long been a supporter of technological advancement, having provided early-stage funding to companies such as Xiaohongshu, XPeng Motors, and Micro Connect, which went on to achieve commercial success. Through ALMAD, he aims to further drive technology and financial investment strategies to unlock new possibilities.
A key component of ALMAD Group is K11 by AC, its cultural brand dedicated to redefining the cultural landscape. Leveraging Cheng’s professional expertise, the brand focuses on cultural content creation, retail and cultural district management, and building strong brand experiences for younger, affluent audiences. Expanding beyond Hong Kong and Mainland China, K11 by AC is extending its reach into the Middle East with initiatives such as its Anime IP business, Experience 11, which curates experiences around globally recognized anime properties. The brand is also scaling its Gentry Club, an exclusive luxury cultural club centered on artisanal lifestyle.
The launch of ALMAD Group marks a new chapter in Adrian Cheng’s journey of business innovation. Following the success of K11, the world’s first cultural commerce model, and transformative projects such as Victoria Dockside, Cheng is once again pushing boundaries by building an ecosystem that blends culture, technology, and emerging industries. With ALMAD Group, he seeks to attract like-minded entrepreneurs and investors to join in realizing tangible opportunities for the future economy.