Pullman Ambassador Seoul Eastpole Opens as Eastern Seoul’s New Lifestyle Destination. Pullman Hotels & Resorts has unveiled its latest addition in South Korea with the opening of Pullman Ambassador Seoul Eastpole, a vibrant lifestyle destination set within the newly launched Eastpole Complex in Guui. Nestled beside the dynamic Seongsu district, the hotel reflects Pullman’s ethos of creating connections through contrasts, offering a space where travelers can recharge, discover, and engage in meaningful experiences.
As the only internationally branded premium hotel in Eastern Seoul, Pullman Ambassador Seoul Eastpole stands out with panoramic views of the Han River and Acha Mountain. Its prime location provides direct access to Guui Station on Seoul Subway Line 2, ensuring seamless connectivity to key business and leisure hubs including Jamsil, Cheongdam, and Seongsu.
The property features 150 contemporary rooms and residences, each designed to foster rest, reconnection, and inspiration. Pullman’s signature design philosophy is evident throughout, with carefully curated elements that encourage interaction and reflection, creating spaces that bring fresh perspectives to guests’ journeys.
Wellness and fitness are central to the Pullman experience at Eastpole. The hotel offers a panoramic indoor pool, Pilates sessions, and one-on-one personal training with professional coaches. A bespoke fitness membership programme also invites local residents to become part of a year-round wellness community, emphasizing movement, motivation, and meaningful connection.
Dining is elevated to new heights on the 24th floor, where guests can enjoy Seoul’s skyline alongside diverse culinary concepts. Embers, the hotel’s signature grill restaurant, showcases fire-inspired cuisine with premium flame-grilled dishes crafted from locally sourced and sustainable ingredients. Complementing it is Bublx Champagne Bar, a bold reinterpretation of the hotel bar that blends elegance with rebellious flair. With its champagne-forward menu, curated cocktails, and sweeping river views, it promises to be one of Seoul’s most distinctive nightlife spots. Meanwhile, Café Social at the lobby serves as a welcoming hub where guests and locals can gather over artisan coffee, organic baked goods, and casual conversation throughout the day.
The hotel also caters to events of all scales with flexible spaces, including a ballroom that accommodates up to 220 guests and adaptable meeting halls for more intimate gatherings. Designed for both business and social occasions, these venues balance practicality with style.
According to Garth Simmons, Chief Operating Officer of Accor’s Premium, Midscale, and Economy Division in Asia, the opening of Pullman Ambassador Seoul Eastpole marks a new chapter for the Pullman brand in Korea. “Pullman’s bold new style resonates with a new generation of travellers seeking spaces to connect, collaborate, and stay energised,” he said. “This flagship property embodies that vision through immersive design, cultural moments, and dynamic fitness and social experiences.”
With its bold positioning, the hotel further strengthens Accor’s presence in South Korea, one of the group’s most dynamic markets in Asia. Pullman is evolving into a global magnet for creativity, culture, and collaboration, making the brand a hub for global thinkers and modern travelers alike.
Members of ALL – Accor Live Limitless, the group’s award-winning loyalty program, can enjoy exclusive benefits and earn points during their stay at Pullman Ambassador Seoul Eastpole. Points can be redeemed for hotel stays, dining, and curated experiences across Accor’s worldwide portfolio.
For reservations and more details, guests may visit all.accor.com, call +82 2-3450-6000, or email pullman.seoul.eastpole@accor.com.