Malaysia’s economic progress over the years has been remarkable, yet when it comes to achieving financial independence, many Malaysians continue to face barriers. According to the Securities Commission Malaysia (SC), while public interest in investing is growing, about 65% of Malaysians remain uncertain about their investment abilities, often discouraged by the perceived complexity of financial tools. Many also believe that investing requires substantial capital and deep expertise — misconceptions that continue to deter participation and widen the gap between those empowered to invest and those left behind.
At Webull Malaysia, this gap is seen not merely as an individual challenge but as a national one. Financial inclusion and literacy are crucial to ensuring equal access to wealth-building opportunities for all Malaysians. As the first fully online retail brokerage in Malaysia offering a multi-asset trading platform that integrates Securities and Futures, Webull is breaking down barriers by simplifying access, lowering entry costs, and empowering individuals with tools and confidence to invest wisely. Guided by its core principle, Trade Simple with Webull, the platform champions the democratization of investing.
Democratising Access and Dismantling Myths
A long-standing belief in Malaysia is that investing is only for the wealthy. However, Webull is challenging this notion by introducing fractional share trading, which allows Malaysians to start investing in U.S. stocks from as little as USD1, with commission rates as low as 0.025%. The platform also imposes no minimum investment requirements, zero platform fees, and low brokerage costs — making the market more accessible than ever. To further encourage participation, Webull has extended its zero-commission initiative for Bursa Malaysia-listed stocks until December 2025, empowering more Malaysians to invest confidently without cost barriers.
Accessibility has also evolved. Investors can now open an account digitally within one to three working days, eliminating the need for branch visits or lengthy paperwork. This shift towards affordability, simplicity, and convenience allows more Malaysians — from young professionals to retirees — to take their first step into investing.
Empowering Through Simplicity, Literacy, and Localisation
While lowering costs is key, many Malaysians still hesitate to invest due to the perception that markets are complex and intimidating. Webull addresses this by creating an intuitive and user-friendly interface suitable for both beginners and seasoned traders. To strengthen financial literacy, Webull integrates education with experience — providing real-time insights from Reuters, S&P Global, and Bloomberg, alongside paper trading accounts that allow users to practice investment strategies risk-free. This hands-on approach transforms theoretical understanding into real confidence and participation.
Localization plays a vital role in building trust and inclusivity. Webull’s Bahasa Malaysia interface, Shariah-compliant stock filters, and dual banking options (Islamic and conventional) ensure that the platform respects Malaysia’s diverse cultural and financial landscape. By aligning with Malaysia’s National Financial Literacy Strategy, Webull is helping to cultivate not only knowledge but also the confidence needed for responsible and informed investment.
Security and Trust at the Core
In an age where cyber threats are increasingly sophisticated, Webull prioritizes investor security through two-factor authentication and biometric verification, ensuring every login and transaction is fully protected. As a platform regulated by the Securities Commission Malaysia and a Trading Participant of Bursa Malaysia Berhad, Webull adheres to the highest compliance standards. Transparent fee structures and regulatory oversight reinforce user trust, ensuring that investors can trade in a safe and credible environment.
Strategic Milestones and Recognition
The year 2025 marks a major milestone for Webull Malaysia. The platform was named Best Retail Investment App at the PC.com Readers’ Choice Awards 2025, reaffirming its leadership in delivering a secure and seamless user experience. The launch of Global Futures further positions Webull as the first digital broker in Malaysia to integrate Securities and Futures trading on a single platform — granting users access to diverse instruments such as cryptocurrencies, metals, agriculture, equity indices, and energy commodities.
Meanwhile, the #SamaSamaWebull campaign continues to bring investing closer to the public, with creative activations at MRT stations including TRX, Bukit Bintang, and Pasar Seni. These on-ground initiatives complement the online experience by making investing tangible, engaging, and accessible to everyday Malaysians.
Towards an Inclusive Investment Ecosystem
Webull’s vision for Malaysia’s investment future is clear — to bridge the gap between interest and action. Through initiatives like #SamaSamaWebull, the company is promoting financial literacy, strengthening security, and embedding investing into everyday financial culture. The goal is simple yet transformative: to ensure every Malaysian, regardless of income, background, or belief, can participate confidently in the financial markets.
As Malaysia continues its journey of progress and independence, financial independence stands as the next milestone. By equipping individuals with the right tools, education, and confidence, Webull is helping to create a more inclusive, informed, and empowered investment ecosystem — one that truly makes it simple to trade with Webull.