Midea Malaysia has achieved a significant milestone with the simultaneous launch of 18 Midea brand stores across the country, an accomplishment officially recognized by the Malaysia Book of Records for “Most Electrical Appliance Outlets Launching in an Event.” This nationwide rollout marks a transformative moment for the brand, expanding its physical presence from zero to 18 stores in a single coordinated launch. The expansion includes 15 new Midea brand stores, two Midea Pro-Shops, and one Kuala Lumpur showroom featuring a refreshed signboard, all unveiled through a nationwide synced countdown that was broadcast live, symbolizing the unity and momentum of Midea’s growing retail network.
The coordinated launch not only strengthens Midea’s retail footprint but also enhances the customer experience through increased accessibility, hands-on product interactions, and improved after-sales support. According to Mark Tam, Managing Director of Midea Malaysia, the expansion goes beyond opening new outlets—it reshapes how customers engage with the brand. With more touchpoints nationwide, Malaysians can now experience Midea’s innovative home solutions in person, receive guidance directly from product specialists, and enjoy greater convenience when seeking service or support. This move positions Midea strongly within Malaysia’s competitive and fast-growing home appliance market.
In conjunction with the grand opening, Midea introduced its cutting-edge SMART MASTER series, a lineup of AI-powered, IoT-enabled home appliances designed to elevate modern living. Engineered with intelligent sensors and adaptive technologies, the SMART MASTER ecosystem enables appliances to understand user behavior, adjust in real time, and operate seamlessly through connected features. Alongside this series, Midea also showcased its wider range of innovations, including the Avigator and Insta-Fit Master series, Laundry Suite, RFID-enabled built-in appliances, robotic vacuum cleaner V12, and bladeless fans. Together, these products reflect Midea’s commitment to delivering a fully integrated smart home experience centered on convenience, efficiency, and user-centric design.
This expansion underscores Midea’s vision for a more connected future, powered by energy-efficient engineering and cross-device coordination. With growing demand for smart-home solutions in Malaysia, the brand aims to make intelligent technologies more accessible across diverse regions. Looking toward 2026, Midea is targeting approximately 20% growth, supported by an enhanced brand store network, stronger dealer partnerships, and a continued focus on innovation and customer service. With a robust product roadmap and an emphasis on advancing the customer journey, Midea is poised to strengthen its leadership position in the Malaysian home appliance industry.
To celebrate this historic launch, Midea is offering a series of exclusive promotions throughout December 2025. Customers purchasing selected products between 1 and 31 December will be eligible to receive special gifts while stocks last. From 3 to 10 December, shoppers who spend RM288 or more in a single transaction at participating stores can participate in the “Spin & Win” activity, while those spending RM488 and above from 3 to 31 December will stand a chance to win attractive prizes through the “Spend & Win” contest. These limited-time promotions aim to reward customers and invite them to experience Midea’s newly expanded retail network and innovative smart-home solutions firsthand.