Sime Motors is proudly celebrating its 45th anniversary, marking nearly five decades of growth, innovation and leadership in Malaysia’s automotive industry. Since its establishment in 1980, the company has grown to become Malaysia’s largest automotive retailer with the biggest market share, shaping the nation’s mobility landscape with a world-class portfolio of brands and services.
Today, Sime Motors represents some of the world’s most renowned automotive names, including BMW, MINI, BMW Motorrad, BYD, DENZA, Ford, Hyundai, Jaguar, Land Rover, Volvo and Porsche, alongside Auto Selection for used cars, Drivecare and EV Next for pre-owned electric vehicles. The breadth and diversity of these marques have positioned Sime Motors as a one-stop mobility powerhouse, delivering both cutting-edge performance and everyday mobility solutions to generations of Malaysians.
For 45 years, Sime Motors has been at the forefront of Malaysia’s automotive transformation. The company has introduced groundbreaking technologies, elevated ownership experiences and championed the nation’s shift towards electric mobility. Its commitment to customer-first excellence has consistently redefined automotive retail and aftersales services, ensuring that Malaysians enjoy world-class standards across every stage of their ownership journey.
Reflecting on this milestone, Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime, shared that Sime Motors’ journey has been integral to the Group’s vision of innovation, sustainability and value creation for its customers. He described the Motors business as a key growth driver for the Group, and expressed pride at how Sime Motors has established itself as a trusted name in Malaysia while playing a significant role in the regional mobility landscape. He also emphasised the company’s future focus on electric mobility and expansion into the Asia Pacific market.
Andrew Basham, Managing Director of Sime Motors, highlighted that the 45th anniversary is not only a celebration of the company’s legacy but also a reaffirmation of its vision for the future. He noted that for nearly half a century, Sime Motors has journeyed alongside Malaysians through milestones and generations, and he reaffirmed the company’s commitment to innovation, customer trust and creating solutions that will continue to shape mobility in the years ahead.
Sime Motors’ history has been defined by pivotal milestones across every decade. In the 1980s and 1990s, it laid a strong foundation as a trusted retailer representing premium international marques, while expanding its reach across Malaysia. The 2000s were marked by rapid growth in luxury, premium and mass-market segments, coupled with a strong retail and aftersales network. The 2010s saw continued leadership through dealership expansion, the addition of new international brands and enhanced customer-focused experiences. In the 2020s, Sime Motors opened Sime Motors City in Ara Damansara, today recognised as the largest automotive complex in Southeast Asia, offering an unparalleled automotive experience under one roof. This decade also witnessed a bold acceleration in the company’s electric mobility journey with the introduction of pioneering EV brands such as BYD, underscoring its commitment to sustainable mobility solutions.
As it celebrates its 45th anniversary, Sime Motors remains firmly positioned as Malaysia’s number one automotive retailer, trusted by generations of customers nationwide. Yet, the company’s focus is not only on the past but also on the future, with plans to lead in electric mobility, digital retail experiences and sustainable solutions across Malaysia and Southeast Asia.
Central to Sime Motors’ success are its people. Over the years, the company has invested in the growth and development of its employees, ensuring that they evolve alongside the business. By equipping its workforce with the skills and knowledge needed to deliver exceptional customer experiences, Sime Motors continues to strengthen its foundation for long-term growth in a rapidly changing industry.
To commemorate its 45th anniversary, Sime Motors has lined up a series of nationwide celebrations and activities. These include a sales carnival at Sime Motors City featuring exclusive offers, entertainment and test drives, a lucky draw with monthly prizes culminating in the grand giveaway of a BMW 2 Series, a specially curated orchestra concert celebrating automotive excellence, and a 45-hour sales marathon set to break new ground with unmatched promotions. In addition, customer and staff engagement events, such as retro-themed nights and sports gatherings, will honour the Sime Motors community and the shared journey that has brought the company to this milestone.
As Sime Motors looks ahead, its 45th anniversary is not just a marker of past achievements but a springboard into the future. With innovation, sustainability and customer trust at the core of its vision, Sime Motors is ready to drive Malaysia and the wider region into a new era of mobility.