Mövenpick Marks 10 Years of ‘Kilo of Kindness’ – A Decade of Generosity That Transforms Communities Worldwide. Mövenpick Hotels & Resorts proudly celebrates the 10th anniversary of its global charity initiative, Kilo of Kindness, marking a decade of compassion and community impact. Running from 13 October to 14 November 2025, this year’s campaign brings together over 70 Mövenpick hotels and resorts across nearly 30 countries in a shared mission to support local charity partners. Guests, Heartists® (Mövenpick team members), and local communities are invited to donate essential items such as food, clothing, educational materials, and household goods, reaffirming that even a single kilo can make a meaningful difference.
Launched in 2015 with a simple yet powerful concept, Kilo of Kindness has grown into a global movement that transcends borders. Over the past decade, the initiative has collected more than 100,000 kilos of donations, supported hundreds of NGOs, and touched countless lives worldwide. Behind every kilo lies a story of care and connection — from providing school supplies to children, to ensuring families have access to clothing and meals through partnerships with local charities.
“Ten years of Kilo of Kindness is a celebration of what can be achieved when generosity becomes a shared purpose,” said Benoît Racle, Global Brand President, Premium, Accor. “At Mövenpick, kindness is more than a gesture — it’s part of who we are every day. This milestone not only reflects the donations collected but also the communities uplifted, the lives touched, and the spirit of togetherness that defines our brand.”
To commemorate this milestone, Mövenpick is highlighting ten inspiring stories from its hotels around the world, each illustrating how acts of generosity can spark meaningful change. These stories showcase the brand’s ongoing commitment to improving lives — from supporting children’s education to providing food, shelter, and hope to those in need.
Coinciding with World Kindness Week, the 2025 edition reinforces Mövenpick’s mission to create authentic connections and a positive global impact. As Kilo of Kindness enters its second decade, Mövenpick remains dedicated to nurturing a culture of compassion — not only through grand gestures but in everyday acts of care that define true hospitality.
Guests and locals are encouraged to be part of this meaningful movement by bringing donations such as non-perishable food, clothing, toys, books, and sports equipment to participating Mövenpick hotels between 13 October and 14 November 2025. Every item collected will go directly to local charity partners, ensuring that each contribution creates a tangible and lasting difference within the community.
For more information and the full list of participating hotels, visit movenpick.accor.com/en/kilo-of-kindness.html and join Mövenpick in celebrating a decade of kindness — proving that together, we can make the world a little kinder, one kilo at a time.