BE @ Penang 2025: Igniting a New Wave of Innovation and Leadership. The Penang Convention & Exhibition Bureau (PCEB) proudly unveils the 9th edition of BE @ Penang 2025, carrying the powerful theme “BE THE WAVE.” Scheduled to take place from 11th to 12th December 2025, this flagship conference once again positions Penang as the epicentre of Malaysia’s business events and creative economy. More than a year-end gathering, BE @ Penang 2025 serves as a catalyst for progress — inspiring fresh perspectives, fostering collaboration, and sparking innovation that will shape the nation’s future in the years to come.
With its theme symbolising movement, energy, and transformation, BE THE WAVE calls upon industry leaders, innovators, and changemakers to not merely ride the tide of progress, but to create it. This year’s conference will feature an impressive lineup of speakers, headlined by Hiroshi Tamura, the visionary known as the father of the modern Nissan GT-R and Nissan Z. Tamura’s keynote address will delve into leadership, resilience, and the courage to defy convention — embodying the same spirit of boldness and creativity that defines BE @ Penang 2025.
Beyond the main sessions, the conference continues its long-standing commitment to nurturing young talent. Students and emerging professionals will gain opportunities to learn directly from seasoned industry experts, engage in insightful discussions, and build meaningful networks that pave the way for their future careers. This focus on youth empowerment ensures that the momentum of innovation remains strong, propelling Penang forward as a hub of creativity and leadership.
Kicking off the excitement is the pre-conference activity, “WAVE MAKERS: A Penang Discovery Adventure,” happening on 10th and 11th December 2025. This interactive experience invites participants to explore Penang through team-based challenges, creative photo hunts, and clue-solving adventures — offering a dynamic start that promotes connection and collaboration ahead of the main conference.
Aligned with the Penang2030 Vision of building a Family-Focused, Green, and Smart State that Inspires the Nation, BE @ Penang 2025 reinforces the state’s dedication to sustainable growth and innovation-driven development. By uniting professionals from diverse sectors — including business events, technology, sustainability, policymaking, and academia — the conference solidifies Penang’s reputation as a driving force in Malaysia’s evolving innovation landscape.
This December, BE @ Penang 2025 invites all changemakers to come together, “BE THE WAVE,” and lead the charge toward a future defined by creativity, impact, and transformation. Registration is now open at beatpenang.com/registration — secure your seat today and be part of Penang’s most anticipated business events conference of the year.