Malaysia’s homegrown customisation e-commerce platform, CUSTA, has unveiled a major service renewal that marks a new milestone for the local digital economy. The revamped platform now offers a catalogue of 4,000 products, unlimited customisation options, and instant pricing with live lead-time estimates — a breakthrough innovation that replaces the industry’s long-standing manual quotation process through WhatsApp and email. This transformation positions CUSTA as the first platform in Malaysia to combine limitless customisation with instant pricing at scale, setting a new benchmark for speed, accessibility, and efficiency in the custom goods sector.
The new CUSTA experience introduces a streamlined catalogue capable of displaying thousands of products clearly and intuitively, paired with an upgraded product page that allows users to adjust every specification — from size and material to colour and print — while instantly viewing updated prices and delivery timelines. Traditionally, such custom orders required between 8 to 15 business days from quotation to confirmation, but with CUSTA’s system, the entire process can now be completed within a week, and in some cases, on the same day.
This innovation arrives at a crucial time when SMEs remain the backbone of Malaysia’s economy, representing nearly 90% of all businesses, contributing around 40% to GDP, and employing almost half of the national workforce. With government initiatives such as MyDIGITAL encouraging digitalisation and e-commerce adoption, CUSTA’s relaunch embodies how locally founded platforms can empower Malaysian businesses to grow faster and smarter.
Since its establishment, CUSTA has delivered over 500,000 customised items across Malaysia and Singapore, with more than 90% of its orders supporting local SMEs and small brands. These collaborations have helped businesses scale through improved branding, corporate merchandising, and creative identity-building. The platform’s success is reflected in its remarkable sevenfold year-on-year sales growth, solidifying its position as a key player in Malaysia’s customisation and creative industries.
“SMEs make up nearly half of Malaysia’s GDP, yet customisation has traditionally been slow, restrictive, and inefficient,” said Joe Takagi, Chief Executive Officer of CUSTA. “The relaunch removes these barriers by combining unlimited design freedom with instant price transparency, opening access to customisation for individuals and businesses alike. This is not just a platform upgrade — it’s about empowering local creators, supporting Malaysia’s digital goals, and creating new value chains that drive growth and job creation nationwide.”
Looking forward, CUSTA plans to continue expanding its customisation tools, product range, and professional solutions tailored for businesses and creative industries. By lowering barriers to bespoke production, the company aims to stimulate broader demand for personalised products, generate new opportunities for Malaysian designers, and strengthen the country’s creative supply chain — directly aligning with national goals of advancing SME competitiveness and accelerating digital transformation.
To celebrate its second anniversary, CUSTA has launched the “CUSTA Service Renewal Campaign”, which runs until 30 November 2025. Customers can enjoy a 10% discount using the promo code NEWCUSTA and receive free design support with purchases above RM300. More details are available at https://custa.com.my.