In response to evolving workforce trends and the urgent need to retain frontline talent, Rymnet, a leading HR management system provider, has launched E-Engage, Malaysia’s first employee engagement mobile platform. Designed in collaboration with retailers and service-sector employers, the app addresses persistent challenges such as high staff turnover, low motivation, and operational inefficiencies — issues that continue to impact business performance across the retail landscape.
The launch comes at a pivotal time for Malaysia’s retail industry, which recorded a 3.0% year-on-year sales decline in Q2 2025, according to the Malaysia Retail Industry Report. With physical retailers facing increased competition from online platforms and mounting operational costs, improving workforce morale and engagement has become critical to sustaining performance and productivity. E-Engage offers a technology-driven solution that enables employers to understand, motivate, and retain their employees more effectively — all through a single mobile application.
“Having worked with retailers nationwide, we’ve seen firsthand how frequent staff movement and declining morale can translate into hidden sales losses,” said Bryan Un, CEO of Rymnet. “Employees today want more than just a paycheck — they seek purpose, recognition, and a culture that aligns with their values. For retailers with multiple outlets, maintaining that connection across locations can be challenging. E-Engage was built to bridge that gap — helping companies engage their workforce, boost morale and retention, and streamline operations from one app.”
E-Engage integrates wellbeing, performance, and recognition into a seamless digital experience tailored for the fast-paced retail environment. The app’s real-time pulse surveys allow managers to monitor employee engagement and satisfaction levels across branches, enabling early intervention before issues escalate. Through a digital recognition and rewards system, leaders can celebrate achievements — from sales milestones to work anniversaries — using gamified badges and in-app coins redeemable for rewards such as vouchers or company merchandise. This not only motivates staff but also builds a culture of appreciation that younger employees value.
The app also features goal alignment tools that allow employers and employees to co-create professional growth targets, linking daily tasks with broader company objectives. Meanwhile, its leaderboard and news feed functions promote healthy competition and transparency by showcasing top performers, highlighting team successes, and sharing company updates. These features collectively nurture a sense of belonging and pride among employees across every branch.
As Malaysia pushes toward its 2026 national productivity goals, initiatives like E-Engage play a crucial role in helping industries adapt to new workforce expectations. By digitising engagement and recognition, Rymnet empowers organisations to strengthen culture, improve retention, and ultimately enhance customer experiences. The introduction of E-Engage positions Rymnet as a key player in shaping the future of human resource management — one that balances technology, human connection, and performance in the modern workplace.
For more information about Rymnet and the E-Engage platform, visit https://rymnet.com/e-engage/ or explore their official YouTube channel for an inside look at how E-Engage is transforming employee engagement across Malaysia’s retail sector.
