MDEC and CelcomDigi Unveil IMMERSE KL x CelcomDigi to Drive Malaysia’s Immersive Tech Future. The Malaysia Digital Economy Corporation (MDEC), in strategic collaboration with CelcomDigi, has officially launched IMMERSE KL x CelcomDigi, a premier event set to propel Malaysia’s leadership in immersive technology and creative content innovation. Under the theme “Dive into the Future: Envisioning Creative Tech and the Metaverse,” the event signals the nation’s growing emphasis on immersive solutions across extended reality (XR), virtual production, gamification, immersive storytelling, and Web3 technologies. This evolution marks a new chapter for IMMERSE KL, which has transitioned from its roots in the Malaysia Digital Content Festival (MYDCF) to become a standalone flagship platform focused on cross-sector adoption of emerging tech.
Slated to take place from 23–24 July 2025 at the Connexion Conference & Event Centre (Nexus), Bangsar South, the two-day gathering is expected to attract over 300 participants and 120 companies from Malaysia and around the region. IMMERSE KL x CelcomDigi aims to provide a launchpad for innovation, collaboration, and industry transformation. MDEC’s CEO, Anuar Fariz Fadzil, stated, “IMMERSE KL x CelcomDigi is a catalyst for digital innovation, positioning Malaysia as a leader in the immersive tech landscape. With partners like CelcomDigi, we are shaping a future driven by creativity and emerging technology.”
As the event’s official partner, CelcomDigi will spotlight practical applications of XR and 5G technologies across key sectors including education, industry, and healthcare. Among the highlights are CelcomDigi Metaversity™, an immersive learning platform powered by XR; Industrial Metaverse solutions for training and remote support; and cutting-edge XR-based 3D medical visualisation tools for the healthcare sector. T. Kugan, Chief Innovation Officer of CelcomDigi, emphasized the importance of this collaboration, saying, “We are excited to support IMMERSE KL x CelcomDigi as a platform to spark innovation, collaboration, and new possibilities for Malaysia’s digital future.”
The event will feature an impressive lineup of global speakers, including Ben Erwin, President of the Academy of Immersive Arts and Sciences, and thought leaders from the United States, Sweden, India, Australia, and Singapore. Attendees can expect live showcases from over 40 regional startups, hands-on tech demonstrations, and curated networking sessions designed to connect key players from government, industry, and the creative sector.
A notable highlight of IMMERSE KL is MATCHWORKS, a targeted business matchmaking programme that connects Malaysia’s top creative tech and XR innovators with corporates, SMEs, agencies, and brand leaders. The initiative offers participants the opportunity to pitch their solutions directly to decision-makers, opening doors to strategic partnerships and high-impact commercial opportunities.
The event is backed by a diverse group of sponsors. Diamond Sponsors include Freedome by the Malaysian Consultative Council of Islamic Organisation (MAPIM), Revenant Reverie, Warnakala Studios, and XR Associates. Gold Sponsors feature UnBound Malaysia, CCACC (CloudTech Group), FaBu Design, and Experiential Design Team, while Silver Sponsors are Virtual X and Pixljaya Digital Media & Entertainment. Bronze Sponsors include Monolith Technologies, Victory Forest Commercial, and Matchworks Programme Host, SME Corp.
Open to the public and free to attend, IMMERSE KL x CelcomDigi promises to be a landmark event showcasing the immense potential of immersive technology to shape Malaysia’s digital future. More information is available at https://mdec.my/immerse-kl.