Malaysia’s entertainment and hospitality scene is entering a new phase with the upcoming launch of Carousel & Co., the country’s first dedicated social entertainment venue, opening at Avenue K, Kuala Lumpur, in December 2025. Backed by HB Leisure (HBL), the world’s largest operator of skill games and family attractions, Carousel & Co. introduces a bold concept that blends immersive gameplay, premium food and beverage offerings, and social interaction within a single, purpose-built environment.
At the core of Carousel & Co. is the concept of “competitive socializing,” a global trend that has gained traction in major cities worldwide. The venue transforms traditional dining and nightlife into a participatory experience, where guests engage in friendly competition while enjoying elevated comfort food and cocktails. Inspired by classic carnival aesthetics, the space reinterprets nostalgia through modern design, technology, and large-scale skill games that encourage group participation and shared moments.
The venue’s design places strong emphasis on group-centric experiences. Multiple zones are tailored for teams, celebrations, and social interaction, supported by digital gameplay systems that provide real-time scoring and seamless transitions between games. By integrating technology into every aspect of play, Carousel & Co. ensures a smooth, engaging experience that appeals to both casual visitors and competitive groups, without compromising the relaxed atmosphere of a restaurant and bar.
HB Leisure’s involvement brings decades of global expertise to the Malaysian market. Established in 1927, HBL partners with over 150 destinations across more than 28 countries, entertaining over 150 million guests annually. Carousel & Co. represents a strategic evolution for the company, extending its legacy in skill-based entertainment into the lifestyle and urban leisure sector. Designed with scalability in mind, the concept holds strong franchise potential across Southeast Asia and beyond.
The choice of Avenue K as the flagship location reinforces the brand’s urban focus. Situated near the Petronas Twin Towers and surrounded by offices, hotels, and retail destinations, the venue is strategically positioned to attract professionals, tourists, and city dwellers alike. With its rooftop setting, flexible social spaces, and central accessibility, Carousel & Co. is set to anchor Avenue K’s emergence as a dynamic social and entertainment hub.
Arriving at a time when Malaysians are increasingly drawn to experience-led leisure, Carousel & Co. is well positioned to shape the future of social outings in the city. By combining hospitality, technology, and play, the brand offers a new way to connect, celebrate, and unwind, marking a significant milestone in Malaysia’s evolving urban leisure landscape.