Kuala Lumpur, 15 November 2023 – vivo is thrilled to join global football fans which is anticipation of UEFA EURO 2024™ which will take place in Germany next summer. As the Official Partner for UEFA EURO 2024™, vivo will showcase its pioneering smartphone technology on a global stage connecting fans through exclusive brand moments and experiences. vivo is dedicated to delivering user-focused technology and superior smartphones that make pro-level photography easy and accessible to everyone, empowering users to capture every action-packed moment.
The UEFA EURO championship is one of the world’s leading sporting events, enjoyed by over five billion fans worldwide. During UEFA EURO 2024™, fans will have opportunities to truly immerse in the experience through a range of activities, made possible with the support of vivo. Before the commencement of each game, fans will have a chance to dance along with some of the world leading DJs and unite through their shared love of music and football. The brand will also join hands with UEFA to present the ‘Player of the Match’ ceremony after each game to reco rs together with the audience. vivo will work closely with UEFA to engage with football fans across the world to share the excitement together. As part of the partnership, vivo will support and equip UEFA EURO 2024™ staff with vivo flagship smartphones to contribute to the success of the event.
In 2021, vivo launched a social media campaign as an official partner of UEFA EURO 2020™, encouraging fans to capture and share joyful moments during the tournament. Contents that were created by fans were showcased at the opening and closing ceremonies of the tournament. vivo used its proprietary AI technology to restore memorable photos of famous moments in the tournament's history, which were presented to UEFA as a gift for their 60th anniversary of the European Championship. In addition to that, vivo sponsored one lucky fan for a ‘dream’ trip to the Championship Final following an initiative started by football fans on social media.
vivo’s support for football extends to other global events as well. Football continues to be the most widely followed sport globally, with a rich history that exemplifies the very essence of teamwork and the pursuit of a common goal. Through the power of sportsmanship, football can break down barriers and build strong bonds between individuals and communities. vivo is proud to build and strengthen emotional connections with fans around the world through a shared passion.