Accor, a global leader in hospitality, is accelerating the expansion of its industry-leading brand portfolio across Asia with an impressive 30 new hotel signings year-to-date, representing a robust 7,698 keys across all segments. Spanning established and emerging destinations in 12 Asian countries, these signings reflect evolving travel demands, expanding ownership opportunities, and the Group’s unwavering focus on strengthening its regional footprint.
The midscale segment has emerged as an exceptional growth driver in 2026, accounting for approximately 49 percent of keys signed, translating to 16 hotels and over 3,600 keys across brands like TRIBE, Mercure, Novotel, and Handwritten Collection. Meanwhile, the premium sector added seven hotels and 2,200+ keys led prominently by Movenpick while the economy segment introduced five hotels and 1,200 keys spearheaded by ibis Styles. The luxury and lifestyle portfolios also saw strategic additions, reinforcing Accor’s multi-faceted market appeal. High-potential markets have taken center stage, with Indonesia leading regional development signings through 13 hotels (2,800+ keys) across Jakarta, Bali, Batam, and Yogyakarta, closely followed by Vietnam with six hotels and 2,600+ keys in dynamic locations like Danang and Phu Quoc.
Furthermore, franchising is gaining substantial momentum across markets such as Thailand, Malaysia, and Singapore, offering owners greater flexibility and direct access to Accor’s powerful global distribution platform and ALL Accor loyalty program. Conversion-friendly brands are successfully enabling owners to reposition existing assets. At the same time, Accor One Living continues to pioneer high-growth branded residential and mixed-use projects across the region, featuring standout developments such as the Mercure Living Genting Highlands in Malaysia, Raffles Residences Bali, and SLS Residences in Thailand.
Andrew Langdon, Accor’s Chief Development Officer for Asia, noted that 2026 is shaping up to be another record-breaking year, keeping the Group on track for its fourth consecutive year of unprecedented regional growth. As demand for flexible development models and lifestyle-led hospitality continues to rise, Accor remains exceptionally well-positioned to unlock new opportunities and shape the future of hospitality across Asia.
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