Wed. Feb 21st, 2024
    Next Generation Alpha 9 III captures all decisive moments with up to 120 frames per second high-speed shooting, distortion-free and blackout-free images, flash sync at all shooting speeds and much, much more

    Today, Sony unveiled the revolutionary Alpha 9 III camera featuring the world’s inaugural1 full-frame global shutter image sensor.

    The impressive new global shutter full-frame image sensor enables the camera to shoot at burst speeds at up to 120 fps with no distortion or camera blackout.  By combining this innovative sensor with Sony’s most advanced AF system to date – boasting AI autofocus with up to 120 times AF/AE focus calculations per second – as well as the ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture that decisive moment.

    Up to 120 AF/AE tracking calculations per second

    Features of the Alpha 9 III

    A new dimension of still image performance created by the world’s first1 global shutter image sensor

    The new Alpha 9 III is equipped with a newly developed world’s first1 global shutter full frame stacked CMOS image sensor with approximately 24.6 effective megapixels and built-in memory, combined with the latest image processing engine BIONZ XR®. It achieves blackout-free Continuous Shooting Speed with AF/AE tracking of up to approximately 120 frames per second4. The new Alpha 9 III is equipped with high-density focal plane phase detection AF. A Designated AI processing unit uses Real-time Recognition AF (autofocus) to recognise a wide variety of subjects with high precision. By combining high-speed performance of up to 120 frames per second with highly accurate subject recognition performance, it is possible to easily photograph decisive scenes and moments that cannot be captured with the naked eye4.  The AI processing unit in the Alpha 9 III supports movies as well as stills with accurate subject form and movement recognition, providing a significant improvement in human eye recognition performance with Real-time Recognition AF and Real-time Tracking automatically recognising, tracking, and focusing on the eyes of a specified subject. The Alpha 9 III is equipped with 8.0 stops of optical 5-axis in-body image stabilisation, allowing for high-quality image rendering.

    Newly developed full-frame stacked 24.6 MP Exmor RS™ image sensor with global shutter
    BIONZ XR image processing engine
    Blackout-free shooting
    Wide, fast, precise autofocus and tracking
    Continuous Shooting Speed Boost
    Reliable recognition of a wider range of subjects
    Human pose estimation using a skeleton-based model
    Advanced optical 5-axis image stabilisation

    Shutter speed is freed from the limitations of conventional mechanical shutter image sensors and achieves a maximum shutter speed of 1/80000 second (1/16000 second during continuous shooting), making it possible to capture at high speed without any distortion. When a compatible Sony flash is attached, such as the HVL-F60RM2 and HVL-F46RM (sold separately), it is possible to synchronise the flash and take pictures at all shutter speeds up to 1/80000 second8. Previously, if the user released the shutter at a speed faster than the flash’s synchronisation speed, the amount of light would drop sharply, but with the full-speed flash synchronisation function, it’s now possible to photograph scenes that could not be easily captured with conventional technology. Also, when shooting stills or movies under LED lighting, the Hi Frequency Flicker function can significantly reduce high-frequency flicker problems by allowing the shutter speed to be finely adjusted to match the flicker frequency while viewing the monitor.

    Ultra-fast 1/8000013 second shutter speed
    Flash sync at all shutter speeds

    The Alpha 9 III features selectable release lag modes which allows the user to prioritise release lag or viewfinder/monitor display. The newly installed Pre-Capture function allows the user to go back up to 1 second and record the moment before pressing the shutter, a Continuous Shooting Speed Boost change during shooting, and enhanced burst stamina ensures that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG images to be captured in one continuous 30 fps burst.

    Capture essential moments with innovative high-speed burst support

    Customisable focus areas have been expanded to include from XS to XL instead of the previous S, M, and L sizes. The Preset Focus/Zoom function allows preset focus and zoom settings to be memorised in the camera for quick recall when needed. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F22 and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite.

    Breathing compensation for consistent angle of view when focusing
    Dynamic active Mode stabilisation
    Composite RAW Shooting reduces noise

    Advanced video performance without distortion 

    The global shutter image sensor provides distortion-free image expression for videos as well as still images. For example, the user can shoot images of nearby scenery from a fast-moving vehicle such as a car or fast-moving subjects with ease. This camera is the first in the Alpha™ series to be able to record 4K 120p high-frame-rate video without cropping, allowing the user to shoot at the angle of view intended. It is also possible to shoot high-resolution 4K 60p videos with 6K oversampling.

    Advanced image sensor with global shutter system for distortion-free movies
    4K 120p without cropping for the first time in an Alpha body

    The Alpha 9 III has the image creation process S-Cinetone™, created through the development of the VENICE digital cinema camera for video production, making human skin and subjects stand out beautifully, creating natural highlights. The Alpha 9 III is equipped with the latest video performance including rich gradation performance and S-Log3, and when in Log shooting mode, it can reflect and display the user’s favorite imported LUT. Alpha 9 III is compatible with the mobile app “Monitor & Control” for video creators.

    S-Cinetone™ for a cinematic look

    Operability and reliability for professionals 

    Sony has listened to the voices of professional photographers and created operability and reliability that supports professional image makers. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm of the user’s hand to avoid straining the user even when wearing a telephoto lens or using it for long periods of time.

    Ergonomic grip design enhances operability while reducing fatigue

    The VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions. The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera. The Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu. The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the α7R V and a magnification of approximately 0.90x. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments.

    Optional VG-C5 Vertical Grip
    Sony’s original 4-axis mechanism for enhanced shooting flexibility
    Excellent viewfinder specs and performance
    New front custom button provides greater flexibility

    High-speed workflow and scalability to support immediate delivery 

    New features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting, and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery.

    Playback Filter Condition

    A function menu can now be used during playback so the user can efficiently select a huge number of images using high-speed continuous shooting. The “Playback Function Menu” can be assigned in advance, so the user can perform protection, smartphone transfer, FTP transfer, etc. during image playback. The user can select images narrowed down with a playback filter and play them from the function menu, allowing for quick delivery of specific images. The camera is equipped with a dedicated microphone for voice memos on the back, and the built-in microphone located near the mouth allows clear recording of audio even in noisy environments. The recorded audio data can be transferred via FTP along with the images. The camera allows the user to set up to 20 presets from the International Press Telecommunications Council (IPTC), an international consultative body in which news organisations from various countries participate.

    Improved group display

    Fn Menu Settings

    The Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. 5 GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards.

    Built-in Wi-Fi for FTP and smartphone transfers plus PC Remote tethering
    Two CFexpress Type A compatible media slots

    It is compatible with the professional mobile application “Transfer & Tagging” which speeds up the image delivery workflow, and the application “Remote Camera Tool” which allows remote shooting of PCs using wired LAN.

    Remote Camera Tool

    In addition, the Alpha 9 III is scheduled to support functional enhancements such as FTP operability, relay playback, and C2PA  format support through a camera software update.

    Sony will continue to expand functions such as breathing correction, relay playback, and C2PA format support for the Alpha 1 and Alpha 7S III in the future17 to meet the needs of professionals along with the Alpha 9 III.

    Availability

    The Alpha 9 III camera will be available in Malaysia from Q1 2024 (calendar year).

    The VG-C5 vertical grip will be available in Malaysia from Q1 2024 (calendar year).

    For detailed product information, please visit: https://www.sony.com.my/electronics/interchangeable-lens-cameras/ilce-9m3.

    Product videos of the Alpha 9 III can be viewed here:

    Unveil Video: https://youtu.be/85XZEAQVBuw

    Product Feature Video: https://youtu.be/3gCKcq4THNQ

    Alpha Special Event Archive Video:  https://youtube.com/live/nw8dSFwPJdI

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