KUALA LUMPUR, Sept 13 – During this Merdeka season, AEON Malaysia showed its gratitude for community spirit and unity by organising a crowdsourcing platform where Malaysians were invited to submit what they thought would be their interpretation of iconic Malaysian experiences that defined Malaysians. These entries are then put up for social media voting with the hopes of being immortalised as non-fungible tokens or digital assets (NFTs).
The ten (10) selected #ClassicMalaysianMoments out of 500+ submissions were announced today at AEON Taman Maluri, with the top (5) winners walking away with RM1,500 in AEON vouchers and five (5) consolation winners receiving RM500 in AEON vouchers. These winning designs will also be transformed into NFTs that AEON customers may redeem* as keepsakes in the digital world.
AEON’s Chief Merchandise and Marketing Officer Low Ngai Yuen said, “We are thrilled to do this together with our customers as these NFTs are their priceless experiences on what makes Malaysians unique. We will cherish being able to continuously work alongside with our customers and have them share with us their views and thoughts – this is invaluable. In return, we hope to share these digital assets with many more as our way to thank everyone.”
The public is welcomed to upload original visuals (photographs/digital art/traditional art) on Facebook, Twitter, and Instagram with the hashtags #AEONxMerdeka65 #ClassicMalaysianMoments as well as #IniKonfemMalaysia from August 15 to August 29. Each submission may also include any of their favourite Malaysian brands and how the brand has influenced how Malaysians have lived over the previous 65 years.
“The results were breathtaking! What a pleasure to participate in moments captured by Malaysians, highlighting Malaysians unmistakably in a like-minded way of life as part of their everyday routine.” Low added.
Alongside AEON, other brands that are often mentioned in most #ClassicMalaysianMoments include Milo, Hup Seng, 100 plus, Maggi, Nescafe, Gardenia, Kellogg’s, Munchy’s, F&N, Naturel and Cap Kipas Udang.
AEON also partnered with Meta Universe (MU), a native enterprise solutions supplier for all things NFT and metaverse, who provided seamless direction and support in its voyage into the current digital trend through the #ClassicMalaysianMoments contest.
The list of the winners:
| x5 Winners | x5 Consolation |
| · Lim Goh Chit – Roti Gardenia for 75 years · Aida – MILO piring · Ariel Lee – Good Game with 100 Plus · Kin RZ – MILO Kotak · Syukur Rani – Merdeka bersama Nescafe · Rusydi – The MILO moment · Afi Sulaiman – Classic Malaysian · Breakfast with Kellogg’s, Gardenia, MILO and Naturel | · Kin RZ – MILO Kotak · Syukur Rani – Merdeka bersama Nescafe · Rusydi – The MILO moment · Afi Sulaiman – Classic Malaysian Breakfast with Kellogg’s, Gardenia, MILO and Naturel · Arif Hafizuddin- The best pairing; MILO with Munchy’s Oat Krunch · Fatin – Hup Seng cicah Susu for life · Hairrey – Childhood memory with MAGGI |
For further details about the contest and to see all the creative & interesting submission, please visit https://www.aeonretail.com.my/merdeka2022.