Selangor: One of the biggest retailers in Malaysia, LuLu Group, has expanded its market share by launching its fifth location at Setia Ecohill Mall in Semenyih. Retail and wholesale sales totaled RM130.7 billion in July 2022, up 41.0% from the same month last year. Sales in the retail sector increased by 37.5% from July 2021 to July 2022. Retail Sales of Automotive Fuel in Specialized Stores (73.7%), Retail Sales of Other Goods in Specialized Stores (47.1%), and Retail Sales in Non-Specialized Stores (39.1%) were the categories that contributed to this expansion. The sales in this subsector increased 0.8% from June 2022.
YB Dato Sri Alexander Nanta Linggi, Minister of Domestic Trade & Consumer Affairs, officially inaugurated the supermarket and department store in the presence of Nishad PA, Director of LuLu Group Malaysia & Indonesia; Asif MA, Regional Director of LuLu Malaysia; and other dignitaries and businessmen.
The new shopping destination, which is strategically located at Setia Ecohill Mall in the Kajang-Semenyih growth corridor, is easily accessible via the Cheras-Kajang Expressway, SKVE (through SILK Highway) and LEKAS. It has a total area of around 36, 000 sq. ft. The new store has been designed using the latest retail space concepts and most modern technology for ease of shopping and will serve the 600,000 population in Semenyih and its nearby areas for their daily shopping needs.
With a supermarket on Level 1 and a department store on Level 2, the store has dedicated sections for groceries, dairy products, fish and seafood, fruit and vegetables, meat and poultry, dry goods, fashion garments, electronics, IT, stationery, sports, footwear, luggage, among others. Lulu Supermarket offers a wide range of local products which are in popular demand and imported products such as roastery, delicatessen, and UK and US imported products which comes directly from Lulu Group sourcing companies around the world. The LuLu Department Store section mainly highlights the LuLu Fashion Store, which features local and international labels of fashion trends and LuLu Connect, for the latest gadgets, smart phones, home appliances, and electronic devices.
As always, Lulu Supermarket & Department Store offers the widest selection of highquality, low-cost products under one roof. In conjunction with this occasion, Lulu at Setia Ecohill Mall has come up with lots of attractive inaugural offers and activities for customers from September 15 onwards. Huge discounts on lots of items and not-to-be-missed best price deals on fresh and grocery items, along with free gifts for early-bird customers, will be the top attractions for shoppers during the opening.
The “Buy Malaysian Products” Campaign 2022
On the same day as the opening of the new store, Lulu has launched the ‘Buy Malaysian Products Campaign 2022’. A campaign in association with KPDNHEP to educate and raise public awareness of the quality of local products, highlight SME products, and boost small and medium enterprises (SMEs) especially those who got affected by the COVID19 pandemic. YB Dato Sri Alexander Nanta Linggi, Minister of Domestic Trade & Consumer Affairs along with LuLu officials, launched the campaign.
Support to SMEs
Lulu Hypermarket Malaysia always supports local small and medium enterprises (SMEs) to grow together by providing selling spaces inside lulu stores. They export SME products to the Gulf countries. Presently, there are more than 300 local SME companies registered with Lulu Malaysia. By exporting Malaysian SME products to lulu hypermarkets around the world, it paved the way for SME products to get exposure on a wider scale by boosting hopes of going global.