Thu. Feb 22nd, 2024

    Kuala Lumpur, 25th August 2022 – Ambassador of Love (A.O.LOVE), a fast rising and accredited Pilates & Fitness studio which was formed in 2020 prior to the pandemic lockdown, finally had its Grand Opening this evening at its premises in Plaza Damas, Desa Seri Hartamas.



    But it was an opening with quite a difference as its Founder & Managing Director Elaine Tan, a certified, highly experienced and professional Pilates instructor was intent on giving back to the community, and made the decision to incorporate a Post Pandemic Human Empowering Hacks segment into their program in conjunction with their grand opening.

    According to Tan, the pandemic had led to many problems with social, emotional & mental health with many seriously affected.

    “That’s the reason why I wished that my Grand Opening is not only benefiting my organisation but came with the higher value of inspiring, empowering & motivating people to come out of their pandemic pain & move forward stronger,” expressed Tan who holds a MSc in Sports Science & is a fully certified STOTT Pilates instructor.

    The Post Pandemic Human Empowering Hacks program included several notable speakers including Malaysia’s Queen of Jazz Dato’ Sheila Majid, 5X World Champion bowler Shalin Zulkifli, Juwita Jalil, the Head of Communication, Malaysia eSports Federation, Evelyn Lee, a certified & professional dietitian, Inspector Rama Rau Supermaniam, Inspector of Police – Operational & Intelligence, Crime Investigation Department, Selangor Contingent and Jeremy Prabhen, a certified skydiver, PADI certified diver and shark cage diver.


    During segment, the iconic Sheila spoke about maintaining high levels of discipline while being physically active. She also spoke about  her struggles and hardships throughout her singing career and also gave encouragement to those coping with the pandemic. National sports elite Shalin spoke about her career as a champion bowler, her hardships, how she motivated herself and kept her discipline all the time and also how people could reach out if they needed help with sports performance. Inspector Rama meanwhile spoke about workplace harassment & cyberbullying, with Lee sharing about the dangers of sugar & its detrimental effects. On a different note, Juwita spoke about tackling mental health issues with eSports, while Jeremy spoke about conquering and unleashing one’s potential.

    The segment was moderated by renown broadcast journalist Tehmina Kaoosji who is also a communications consultant and a gender equality activist.

    Several workout sessions were also held during the evening’s programs with a host of celebrities and personalities that included model & CEO of Urban Niche Laura Patricia Chandran and entrepreneur & public personality Dato’ Natasha who both participated in the After Work Mobilty sessions, while TV host & wellness coach Nana Al Haleq  and actress & model Navinder Kaur  participated in The Pilates Hack sessions. Radio announcer & singer Ji Ying and actor Karthik took on the Self Defence session.


    Fifteen partners and sponsors also exhibited their urban wares and services during the evening’s programs:


    1. Alainn Clinic (Pelvic Floor Muscle Care: To Prevent / Improve Urinary Inconsistency and/or Uterus / Rectus / Prostate Prolapse)
    2. BeSpoke Dental (The FIRST & ONLY dental clinic in Malaysia practicing Slow Dentistry: No rushing but thorough assessment & treatment)
    3. SweetLab Promotes (Premium Sugar Substitute products to help to reduce obesity/diabetes/other metabolic diseases)
    4. Tryveler (Outdoor Glamping: Safe & Secured Getaway with conducive environment for restoration & improve mental health)
    5. Urban Niche (Fashionable active sports wear & bikini to promote a healthy lifestyle with beauty)
    6. Ombak Kitchen (Premium seafood with premium-made sauce)
    7. Yue Space (Premium event space)
    8. F1 Recreation (Active lifestyle with premium products only)
    9. Lizz Aquatic Swimming Academy (All-age friendly swim courses by Experienced Swim Coach [the ultra significant Life-Saving Skills in Water]
    10. Body Tree Academy (Singapore) (Premium products & high quality courses related to The Study of Foot)
    11. Sunshine Nipkiss (Premium medical grade hypoallergenic nude bra in conjunction with breast cancer awareness)
    12. De Sandra (Premium healthy snack)
    13. Minus 4 Degrees (Premium-made ice-cream)
    14. The Baked (Premium hypoallergenic natural ingredients subcutaneous (skin) fat burning gel)
    15. MLKZ (Active lifestyle via active wears)


    The National Cancer Society Malaysia (NCSM) was also there to raise awareness. It is the first not-for-profit cancer organisation in Malaysia that provides education, care & support services for people affected by cancer & the general public. It was established in 1966 by the late Dato’ Dr S.K. Dharmalingam, Malaysia’s first oncologist. It is financed and operated entirely by contributions and donations from the public.

    Joining them were The Hope Branch (THB). a Non-Governmental Organization (NGO) established in 2020 by Harith Iskander and Dr Jezamine Lim.  It is an initiative to effectively raise funds for those affected by Covid-19 Pandemic.


    About Pilates


    Pilates is a form of exercise which concentrates on strengthening the body with an emphasis on core strength. This helps to improve general fitness and overall well-being. Similar to Yoga, Pilates concentrates on posture, balance and flexibility.

    Health benefits of Pilates includes increased muscle strength and tone, particularly of your abdominal muscles, lower back, hips and buttocks (the ‘core muscles’ of your body), balanced muscular strength on both sides of your body. enhanced muscular control of your back and limbs. improved stabilisation of your spine. If Pilates is practised regularly, it will change your body for the better.

    Known for creating long, strong muscles, Pilates improves your muscle tone, balances musculature, supports beautiful posture, and teaches you to move with ease and grace. All of these things can make you look and feel very fit.

    Pilates exercises have motivated many people to take physical fitness more seriously. A Pilates workout is a series of stretching exercises. Just about anyone can perform in their home or office with a small amount of floor space and minimal equipment. They are not only recommended for the purposes of general exercise, fitness experts also recommend them for people who suffer from back pain as a result of various injuries or conditions.

    Pilates are exercise movements much like any other. However, they do not involve any lifting or vigorous movements. Instead, a Pilates workout routine enhances muscle tone with simple body movements and contortions. They can be made while sitting or lying on a flat surface. Pilates is a very popular physical fitness workout for its reputed simplicity and effectiveness.

    Pilates exercises are meant to focus primarily on deep abdominal muscles. These include muscles such as the transversus abdominus and the multifidus. These are both near the ribs, the pelvis and the spine. Working them correctly can give you a strong core. Improper exercise can however undermine your strength at key points and leave you with significant discomfort.

    Like other forms of full body exercises, it is possible to hurt yourself during Pilates. It is important that Pilates routines are applied properly by certified instructors with correct knowledge and experience. Improper techniques or over-exercising can cause you to hurt your neck or back.


    About Ambassador of Love

    Ambassador of Love (A.O.LOVE) is an accredited and professional Pilates & Fitness studio that specialises in Pilates, physiotherapy, fitness and athletic performance. It was founded in 2020 by Elaine Tan Yee Lin, a certified STOTT Pilates instructor and a Master of Science holder in Sports Science.

    Tan has more than 10 years of teaching experience. She has been helping many clients to achieve goals including to improve low back pain, scoliosis, weight-loss as well as ankle, knee, wrist, elbow and shoulder issues; pre- & post-natal fitness; senior citizen functionality & fitness; youth posture, fitness & athletic (including bowler & golfer) performance; celebrity performance (they need to know what muscles to engage to wear heels forever on stage / events) etc

    A.O.LOVE also has a passionate, dedicated and certified team of professional instructors, physiotherapists and sports scientists to assist in sports rehabilitation, sports performance and general fitness. Their elite Pilates Instructors are certified professionals with strong credentials that include those with Master’s in Sports Science, Bachelor’s in Exercise & Sports Science, as well as certified physiotherapists, experienced coaches & elite athletes

    A.O.LOVE also works closely with the National Medical Team and has also provided training programs to the National Sports Council (MSN) and National Sports Institute.


    For more information:


    Ambassador of Love

    C – 1 – 3, C – 2 – 3,

    Plaza Damas 3,

    No. 63, Jalan Sri Hartamas 1,

    Taman Sri Hartamas

    50480 Kuala Lumpur, Malaysia


    1. [email protected]




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